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Since my gross revenue director has changed his title to selling director shoot to my advice, it becomes my responsibility to share him my knowledge rough merchandising and bring down him some advices. As a marketing manager, it is important for him to follow the concepts, roles, importance and benefits of marketing. In fact, market is much different from sales even though these two can be regarded as a continuous cultivate. Sales is about matching the consumer acquire with the product thither by creating profit while marketing is about identifying and meeting those needs. Sales and marketing are nearly interrelated and both aim at increasing revenue. merchandising generates prospects in the market and sales converts these prospects into purchases and orders. market aims to know and gibe the customer so well that the product or desire out fit him and sell itself. So it can cut back salespersons trend and facilitates the selling process. The primary goal of a come with is of fall giveting profit as much as they can. barely without a well structured marketing strategy, there is a fat chance of achieving this goal.

marketing can be and then defined as a set of processes for creating, communicating, delivering set to the customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing process consists of identifying needs of the customer, developing innovative products, promoting the product and creating sensation about the product among the consumers. Selling is of course an important depute only when selling efficiently is much mo re important. Marketing acts as a base for a! chieving efficient selling. It aims at daylong footrace and greater profitability. Since competitions between rival firms has become fiery present tense and so selling in tralatitious way merely not enough. Then the firms must assume marketing concepts. done marketing, one can understand the customers and to a fault the competitors more and hence, he can take advantages...If you want to get a copious essay, order it on our website: BestEssayCheap.com

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