Literature Review on Marketing Essay

This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix and analyzing the competitive advantage of the firm by implementing and presenting new ideas so as to satisfy their customers. Employing strategies helps in increasing the level of sales by branding, advertising & promotion. So as per the authors (Ferrell& Hartline, 2010) the points that are to be taken under consideration by a firm to properly establish a marketing strategy are discussed below: Firstly, a proper marketing plan is to be established as it helps in providing the necessary detailed outline to carry out the marketing program for a firm. As per the authors ,the marketing plan is not at all similar to a business plan; but a business plan contains a marketing plan along with financial, capital and human resource. Therefore, the core means to accomplish the desired goals & objectives of an organisation’s marketing strategy is through its well defined marketing plan. Secondly, a firm must aim in seeking marketing opportunities available by collecting and analyzing the information. The technique used for data collection& analysis is through situation analysis; which is a process of data collection that describes the current& future issues & trends that can have an effect on the internal, customer, external environments respectively (Ferrell& Hartline, 2010). This helps in making the strategy by identifying the environment of the business is dealing in and analyze whether the plan will be beneficiary or not before implementation. Then, a Marketing expansion is to be made by identifying in the best interest of the their customers using marketing tools like segmentation & targeting and this can be calculated by identifying the customers buying process because it will help the managers in rea lizing who are their customers & what exactly do the customers want (Ferrell& Hartline, 2010). Finally, the firm has to implement the plan but must execute certain  activities to increase employee motivation and commitment in achieving the desired goals and objectives effectively by controlling & evaluating the marketing strategy as per the plan proposed. Therefore, implementation of marketing strategy is incomplete without a control mechanism (Ferrell& Hartline, 2010). The key in effective strategic controlling is by maintain an appropriate communication system and the managers must make business decisions as per the interest of the organisation and its customers. Thus, marketing strategy is a never ending process making it important for the managers to monitor and evaluate the outcomes of the plan that has being implemented for future benefits as it can allow the firm to concentrate on its limited available resources & seek their opportunities to increase sales and achieve a competitive edge. By this we can say that strategy plays a key role for a company to be successful in a way that can obtain benefit against its competitors. Analysis of the environment: According to Richard Lynch (2006), analysis of the business environment for an organisation is certainly an important part for this report, as in a much broader sense it helps to describe everything and everyone outside the firm. This includes customers, competitors, suppliers, distributors, government and social Institutions. The following will briefly explain about few marketing analysis that are to be considered for gaining a competitive advantage. The Strategic Analysis is a part of the environmental analysis that contributes in strategically analyzing of the environment by firstly, measuring the Market Size which will enable a firm in assisting and developing a strategy task, then the Market Growth for comprehending how much the market has grown over the years as the growth mainly relates to the organisation’s objectives & lastly, the Market Share to realize how much portion does the firm consume & take benefit within the market in comparison with its major competitors (L ynch, 2006). But for this to be applied the market must first be defined properly meaning the company must realise exactly in which particular market or markets it is entering. The PESTEL Analysis basically defines the Political, Economic, Social, Technological, Environmental & Legal factors that can affect the firm as it offers a  valuable starting point of the overall environment surrounding an organisation (Lynch, 2006). Though the PESTEL analysis is depend on past events and experience, but the analysis can be used as a forecast of the future by the managers. Although, this analysis is effective but must be updated on a regular basis as over time the lifestyles, regulations, culture and technology keeps on changing. The Degree of turbulence at the general level of environmental analysis considers the basic conditions surrounding the organisation (Lynch, 2006). Special attention needs to be directed to the nature and strength of the forces driving the change in the dynamics of the environment and the environmental forces that immediate the organisation can be measured according to firstly the Changeability which is the degree of the environment that is likely to change & the Predictability which is the degree of those changes that can be predicted. Lastly, the managers of an organisation must determine the Key Factors of success that helps the organisation in achieving their main goals & objectives as the resources, skills and attributes of an organisation that are vital to bring success in the market place (Lynch, 2006). Usually calculating & measuring the environmental analysis mentioned by the author Lynch; takes a lot of time & money of the company in determining the industry market by statistical tools which is not accurate making it risky & also based on the external factors that keeps on changing making it difficult for every firm to apply the analysis up to its full potential. But, still using Environmental Analysis helps the managers in making effective business & marketing decisions by determining the market industry in which the organisation deals in & identifying the essentials parts that are worth exploring to recognize the success that the firm has by gaining potential for customer satisfaction & differentiating itself from its competitors. The Analysis of the Industry’s Competitive Strategy: Competitiveness of a firm is its capability to achieve its targets. These targets are likely to be conveyed in a range of position depending on the context (Barney 2002). From abusiness perspective, a competitive firm requires to survive in the market and achieve the desired market share and  profitability. The success of a competitive firm can be calculated by obtaining their current position in the defined market. According to Michael E. Porter’s (1985), the best model in realizing a firm’s current situation is by Porter’s five forces model. This identifies the competitive strategy that an operating business has & aims at defeating its rival companies. According to Porter (1985), the guidelines of rivalry are characterized into â€Å"five competitive forces†. These competitive forces are entry to the new competitors, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and rivalry among the existing competitors. Porter (198 5) further explains that the industry arrangement is reasonably stable, but can altered over time as the industry progresses, and the strong points of these competitive forces varies from one industry to another. Based on this model there’s ahelp in analyzing the bargaining power of buyer’s which willeffect the price that a firm can charge.The power of suppliers defines the costs of raw materials; the intensity of rivalry influences prices of competing. The threat of entry places a boundary on prices, and outlines the investment vital to put offnew competitors; Threats from substitutes usually pose a threat whenever there is a technological or low-cost breakthrough. Chaffey (2002) supports Porter’s model forces as it still provides a useable framework for studyingthe threats arising. The value of Porter’s model enables managers to think about the current industry that is in a structured and easy-to-understand system for further analysis. But, the above model’s framework is fundamentally fixed, while the competitive environment in general is constantly changing and it does not apply to a nonprofit type of organisation (Lynch, 2006). It also assumes that the buyers have no major significance than the aspect of the micro-environment; But the customer are always considered to be more important than other aspects of competitive strategy development process. Thus in order to solve these issues the SWOT analysis can be implemented (Lynch, 2006). As the SWOT analysis determines the strength, weaknesses, opportunities and threats for a firm with in the environment it operates. Even though the model has been questioned with few critical remarks but for the managers of any major firm this model still demonstrates to be a useful for a competitive strategic analysis within the industry. So, there is no doubt that this is the best model that aims at defeating the major competitors in the market. Customer Relationship Analysis: According to Nigel Hill, Greg Roche & Rachel Allen (2007), Customer Satisfaction is all about how a firm succeeds in maintaining their customers as top of their agenda. This further identifies the 3r’s of customer loyalty which are Retention, Related Sales & Referrals. The 3r’s are basically the customer’s behavior that must staying longer, chose to use more of the services/products by a firm. This can be further useful by helping in noticing the customers Attitudes & Behavior towards the firm and prove to be effective for the firm’s achievement of their goals in satisfying their customers. Thus, to improve customer satisfaction organisation’s should focus on its resources on areas where they are least meeting the essential of their customer requirements. But as per the authors (Hill, Roche& Allen, 2007) ‘The profitability of customers increases the longer you keep them’ meaning is that the value of a customer typically increases over time by identifying a customer lifetime value by the following points. An Acquisition is a process of acquiring customers occurs wholly in the first year with a functioning business organisation i.e. before & just after becoming a customer. The Base Profit is the difference between sales revenue earned by a particular good or service and the cost to produce or provide that good or service. The Revenue growth will increase when the customers are satisfied as a satisfied customer have a tendency to buy or use more of the firm’s products or services. Customer satisfaction also leads to Cost Savings as long term customers will cost lesser in providing services as they became familiar with the organisation’s techniques & are more likely to get what they expect. In Referrals a highly satisfied customers will recommend and even applaud the product or service to their family & friends which thus brings more customer by eliminating the cost of acquisition of a customer. The long term customers who are satisfied with what the organisation has to offer will be also ready to pay a Price Premium meaning a higher price since they trust the product or service which results in adding value of the firm. According to Lynch (2006) The Internal Analysis is very crucial as it adds further value for an organisation which in turn is beneficiary for them if they take time in analyzing their business performance through which they can improve the overall customer satisfactory level. Hencethe firm must make in-depth analysis of their departments to determine which areas are to be immediately improved. Overall, it is very important & a responsibility of an organisation to establish a well refined relationship with their customer in such a way that satisfies them and results in earning more profits & establishing a competitive edge on a long term basis. The Market Segmentation: According to Sally Dibb & Lyndon Simki (1996), the market segmentation aims to identify groups of customers with similar needs and then the firm tries to select their segments by targeting thus determining how to position their products/services that helps to appeal in the targeted market of a region. This over all helps the firm in realizing which type of consumers are there and whether they prefer or like the services/products that the firm has to offer and this can be measured by making a research and getting at most possible feedback from the existing customers. The Segmentation process of a market segmentation comprises of three diverse portions namely Segmentation, Targeting & Positioning. It is very important to fully understand how different can the markets be segmented before making a final decision. It is clear that there are three points in the process at which assistance is defiantly necessary. As there is a need to recognize the categories of factors that will contribute to a positive result. During the analysis, it is important to create the qualities that emerging segments display. After the segmentation output has been confirmed, direction is needed for the criteria to review the desirability of the different segments. (Dibb & Simki, 1996) The most commonly used way is arranged in few steps, that tells that segments should exhibit measurability, so that segment size and  prospective can be measured; substantiality, so that the segments are sizeable to be profitable; accessibility, to reach the customers in the segments; actionability, letting segments to assist successfully with marketing programmes and lastly; stability, so that resources can be safely financed (Kotler, 1994). This is clearly aimed at managers during the segmentation process, as it shows features that are in contradiction to emerging segments that can be matched. The problem concerning with market segmentation compared to the authors comments (Dibb & Simki, 1996) is the fact that marketers sometimes fail to produce a usable segmentation answer as it is very difficult for them to analysis information that is constantly changing making the data material collected not precise. On top of that, this analysis is mainly based on statistical information which is at certain point difficult to calculate accurate information as statistical data are also based on the closest assumption value. The Marketing Mix also plays an important role as it identifies the product/service of an organisation, then determine at what price to sell the goods and services, later defines the place which is suitable for production and announce effective promotion methods to bring more customers (Hill, Roche& Allen, 2007). In order to obtain market segmentation success the managers should become critical about the quality of information they are receiving as it plays a vital role for implementing a marketing strategy by questioning the source of data and considering when it was collected. The method of data collection should be correct, durable and must be up-to-date as soon as possible. Marketing ethics: As per Bodo B. Schlegelmilch (1998), marketing ethics is an ethical dilemma that deals with relating the marketing function. The ethical issues usually arise in marketing situations for a firm. This part thus relates to how a firm should make ethical marketing decisions to obtain the satisfaction of the society & must focus on the ethical issues that connect with analyzing the market opportunities that are available. Marketing has been criticized for hurting the interest of customers, society and the environment in the presentation of the marketing mix by stimulating societal moral decay, endorsing materialism and affecting the environment. â€Å"Marketing ethics is thus alarmed with the moral principles and values which guide the marketing  decisions and activities in an ethical manner† (Jobber, 2010). The assistance of both the primary stakeholders (Customers, Employees, Suppliers, Shareholder & other investors) & secondary stakeholders (Media, Special-Interest Groups & Go vernment Institutions) is important to support the ethical activities of marketing practices (Schlegelmilch, 1998). But the most important factor for the reason that ethics are to be considered by the marketing managers are so to satisfy their organisation customers and employees (Schlegelmilch, 1998) as the customers are the people who buys the goods & service which runs the business & employees are those people that works for the company and are determined by their attitudes towards the jobs to keep the business running as well. While all other factors are directly or indirectly related with these two factors making it utmost important to satisfy them so as to achieve the desired goals & objectives. The Marketing activities has an impact on the society and the environment as a whole. Therefore the managers of the organisation should behave responsibly within the best interest of those who will be affected. In conclusion, marketing ethics is an important factor to be considered, despite the challenges and uncertainty a company faces with its applications. Conclusion This chapter presents the theoretical background of the major areas for marketing techniques of the research. The aimis to review the critical points of current knowledge including substantive findings on marketing techniques for theoretical and methodological contributions to a particular topicas the reviews are secondary sources and do not require any new or original experimental work.

Cultural Differences

Cultural Differences COM/360 November 12, 2012 The movie Crash (2004) is about a handful of disparate people’s lives intertwined as they deal with the tense race relations that belie life in the city of Los Angelos over a thirty-six hour period.All the players involved in the movie are: a Caucasian district attorney, his Caucasian wife who believes her stereotypical views are justified, therefore they’re not racist; two black carjackers that use their race to their advantage; two Caucasian police officers, one who is racist and abuses his authority to non-whites, and the other who hates his partner for his racist views; a black film director and his black wife, who feels her husband does not support their own culture enough especially with the wife being violated by the racist cop; the two detectives and sometimes lovers, one Hispanic female and a black male; an East Asian man who gets hit by a car, but is hiding valuable cargo in his van; a Persian store owner who feel s he is not getting enough satisfaction or respect from American society when his store is continuously robbed; and a Hispanic locksmith who is just trying to keep his family safe out of harm’s way (Imbd, 2012). Each person’s story interlocks in some way as they all crash into one another through a series of racist endeavors and stereotypical judgments. Hall argues that every human being is faced with so many perceptual stimuli—sights, sounds, smells, tastes, and bodily sensations—that it is impossible to pay attention to them all.Therefore, one of the functions of culture is to provide a screen between the person and all of those stimuli to indicate what perceptions to notice and how to interpret them (Lustig & Koester, pg. 109, 2012). Hall splits cultures into high/low context and describes how high context cultures use high-context messages where the meaning is implied by physical setting or presumed to be part of the individual’s beliefs, value s, norms, and social practices; very little is in the coded message. These cultures include; Japanese, African American, Mexican, and Latino. The low-context cultures prefer to use low-context messages, where the majority of the information is vested in the explicit code. These cultures include German, Swedish, European American, and English (Lustig & Koester, pg. 109, 2012).An example of high-context communication; is when the two black carjackers interpret the same meaning and gestures in all their actions. Their actions do not need to be discussed explicitly because they both act the same and carry the shared understanding based on their relationship. An example of the low-context communication is when the Hispanic locksmith goes into the Caucasian attorney’s house to fix the locks and deals with the wife. She harasses him on how she needs every statement to be precise and all his actions to be accounted for. She is looking for his every move to be overt and very explicit because she immediately judges his performance and morale on his race.Hofstede’s five dimensions were identified in his early research when he came to find which dominant patterns of a culture can be ordered, these are; power distance, uncertainty avoidance, individualism versus collectivism, masculinity versus femininity, and long- term versus short-term orientation to time. His findings have provided an excellent synthesis of the relationships between cultural values and social behaviors, which are identifiable throughout this movie. Power distance is one dimension believed to be most present throughout the movie Crash. One basic concern to all cultures is the issue of human inequality and knowing that all people in a culture do not have equal levels of status or social power. A persons power and social status depends more upon their culture and things such as; wealth, age, gender, education, physical strength, etc.As Hofstede’s research expresses; â€Å"cultures al so differ in the extent to which they view such status inequalities as good or bad, right or wrong, just of unjust, and fair or unfair. That is, all cultures have particular value orientations about the appropriateness or importance of status differences and social hierarchies† (Lustig & Koester, pg. 114, 2012). Power distance is extremely visible in this movie as far as each race having their individual degree of institutional and organizational power, and how to distribute it. For example, when the two Caucasian cops pull the black film maker and his wife over after leaving a work party and are blatantly playing the authority card based on their race and job description.The one racist white cop violates the black woman right in front of her husband for no apparent reason, while the husband is made to feel that if he makes one move he will be punished for his actions. Another example is when the Persian store owner walks into the Caucasian male’s gun store and wants to buy a gun. He has his daughter with him to help translate and pick the right weapon. As they are exchanges words in their language, the white man insults him by referring to him as â€Å"Osama† and tells him to leave his store immediately. The Persian man yells that he is an American citizen and has every right to purchase a gun, the white man replies with, â€Å"not in my store you don’t, now get the fuck out. That of uncertainty avoidance is also seen within the movie from the more foreign cultures that feel they may be presented â€Å"under† the more dominant white race. For example, when the Hispanic locksmith is in the Caucasian attorney’s home changing the locks on the doors, the wife flips out on her husband about how the locksmith is going to go sell their house keys to his â€Å"amigos† and she wants them changed again. She storms off to the kitchen where she looks up to see the locksmith starring at her with a look of shame. He walks to her counter, drops the spare sets down and expects nothing from her, feels no room to express his feelings to her assumptions.Because of his race he is immediately seen by the dominant race as being untrustworthy and sneaky. â€Å"Cultural Identity refers to one’s sense of belonging to a particular culture or ethnic group. It is formed in a process that results from membership in a particular culture, and it involves learning about and accepting the traditions, heritage, language, religion, ancestry, aesthetics, thinking patterns, and social structures of a culture (Lustig & Koester, pg. 142-43, 2012). The formation of one’s cultural identity is known to form from three different stages known as; unexamined cultural identity, cultural identity search, and cultural identity achievement.The first stage is one’s cultural characteristics being taken for granted and not much interest in exploring cultural issues. The second stage is that of wanting to explore and q uestion one’s culture in order to learn of the strengths and learn acceptance of both themselves and their culture. Last stage, is known as being the clear and confident stage of acceptance to one’s culture and self-identity. In this stage, a person has learned to develop ways of dealing with stereotypes and discrimination as well as being clear about the personal meanings of their culture. Throughout this film, it is justifiable through all the characters actions and perceived self-identity that all three stages are experienced by everyone.A good example is the two black carjackers, in the beginning they questionable as to why their appearance caused them to wait over an hour to eat at a restaurant†¦they were paying customers like everyone else. The two men began to question their race and cultural backgrounds with one another, where they found it justifiable to carjack a white couples’ vehicle (being the attorney and his wife) when spotted in the streets. Towards the end, it became clear to the one black male that he can accept what cultural identity may be fixated on him, but he does not need to follow a society’s outlook, he can learn to deal with stereotypes and discrimination.At this point of his realization, he took the stolen van he had planned to sell, filled with Chinese/Japanese people, and let them go free with $40 of his own money for them to eat. Cultural similarity and fluency allows different cultures to reduce that cultural bias aspect that many of us suffer from when interacting with people of a different race or culture. It has been pointed out that culture really does exist in the minds of people, but that the consequences of culture—the sared interpretations—can be seen in people’s communication behaviors. These provide people with guidelines on how they should behave, and indicate what to expect when interacting with others (Lustig & Koester, pg. 148, 2012).This film indicates how each culture is so self- involved with their own beliefs and cultural patterns that they all seem as if they are unfamiliar with different cultures surrounding them. This is not the truth though. Each race and culture is assumed by those who are different because it’s the unknown, those who act similar to one another share interpretations that reduced uncertainty; create predictability, and also stability in their lives. Although, there are several different scenarios in the movie where interracial mixes are seen working together such as; the black and Latino police detectives, the Caucasian attorney working with the police (white and black) about their car being stolen.Although, these type of interactions are solely based on the individual’s interpretation of the unknown culture. â€Å"Interaction only within one’s culture produces a number of obvious benefits. Because the culture provides predictability, it reduces the threat of the unknown. When something or som eone that is unknown or unpredictable enters a culture, the culture’s beliefs, values, norms, and social practices tell people how to interpret and respond appropriately, thus reducing the perceived threat of the intrusion† (Lustig & Koester, pg. 148, 2012). â€Å"Your beliefs become your thoughts, thoughts become your words, words become your actions, actions become your habits, habits become your values, values become your destiny. † (Mahatma Gandhi).A good example of trusting those with similar cultural patterns is the white cop and his father; The frustrated and racist cop with a chronically ill father who believed, that only a â€Å"white† supervisor or person was competent enough to help him with his ill father’s medical needs (Wolfe, 2010). Another cultural pattern in the film is seen by the two black carjackers, â€Å"systematic and repetitive instead of random and irregular. † The two young men and their discussion of why they should be scared being the only black people in an all-white restaurant, even though they were not, instead others being scared of them because of the color of their skin.This in turn led them both to steal the car because it was expected of their race to steal. Nonverbal communication can send messages to the receiver just as loud and clear as any verbal communication message. There are many different instances of both these concepts being utilized in the film making each culture really â€Å"pop out† in their identity. Nonverbal messages can work to either complement or contradict the intended verbal message. They also help maintain the back-and-fourth sequencing of conversations, which function to regulate the interaction. Nonverbal messages can also work to substitute for the verbal channel by replacing verbal words. In intercultural communication, difficulties in achieving competence in another verbal code are compounded by variations in the nonverbal codes that accompany the spoken word† (Lustig & Koester, pg. 200, 2012). An example of nonverbal and verbal message in the film is a message of action that expresses emotion as well as specific information; How the racist white cop unprofessionally conducted himself after pulling the black Buddhist film maker and his wife over for a traffic violation. He physically man-handled and shamefully performed his search on the wife up against the vehicle. He aggressively communicated that he was in charge and he can do what he wants (Wolfe, 2010).Another example of nonverbal and verbal communication is toward the end of the movie where the young white cop picks up the young black boy hitchhiking and they begin to discuss where the black guy has been, seeing how he was covered in dirt and visible blood spots. The white off duty cop continuously looks him over for evidence, when the boy starts laughing out loud about the statue that was sitting on the cops dashboard. The cop kept asking what was wrong and as th e boy went to reach inside his pocket, the cop grew nervous, grabbed for his gun, and shot the boy. Only to realize that the boy was carrying the same statue that was sitting on the cops dashboard (Wolfe, 2010).The film Crash, is a remarkable, must see film with bravery and honesty in showing fear, prejudice and the dismembered society that people live in. It truly expresses the characters in a way that they are able to see the ugliness inside them as well as others who work to redeem themselves after realizing their cultural beliefs and ways. This movie is socially important in teaching its viewers the meaning and emotions behind the lives people realistically walk through on a daily basis. It teaches the importance of understanding cultural identity and working through cultural bias. Far too often, people are quick to make judgments simply based on someone’s physical appearance.It is imperative that people learn to accept their cultural identity but be mindful and respectfu l of those who are different around them. Initial perspectives, such as those presented by Hall, can be deadly towards others and lead to Hofstede’s dimensions that can destroy a relationship in many ways. References: Imbd. (2012). Crash. http://www. imdb. com/title/tt0375679/plotsummary Lustig, M. and Koester, J. (2010). Intercultural competence: Interpersonal communication across cultures (6th ed. ). Boston, MA: Allyn & Bacon Wolfe, J. (2010). Cramberry. Intercultural communication Indentifies in Movie- â€Å"Crash. † https://cramberry. net/sets/28641-intercultural-communication-indentifies-in-movie-crash-by-j-wolfe Cultural Differences Every country has contributed in shaping the profound history of the world. However, there are notable countries that greatly impacted societies today. Among many nations in the world, two countries have a rich cultural background: United States of America and Egypt. Although both countries differ in various aspects, the legacy of both nations in present society cannot be overlooked. As such, the differences and similarities of the said countries are needed to be examined in detail in order to further understand their impact in world societies.United States of America is a federal republic region situated in the North American continent, consisting of 50 states. USA is considered as the third largest and most populous country in the world with an estimated population of 303,824,650. Each of the 50 states of USA is further divided into counties. One of the key features of America’s culture is diversity. Right before the Europeans and the Africans arrived, United States is alrea dy a diverse culture, inhabited by Native American people, who are able to speak 300 different languages.The Europeans and Africans later added their own varying culture to America’s diversity (Boehm, 2008). Meanwhile, Egypt is an Arab Republic country, located in the north-eastern part of Africa and the south-western part of Asia. Unlike the USA which is made up of several states, the terrain of Egypt is made of dessert which is divided by the Nile River into two unequal parts, the valley and delta which are the main areas of habitation (Johnson, 2008). Similar to USA, Egypt is also a populous country.It is noted to be the most populous among the Arab regions (Tristam, 2008). In terms of economic perspective USA is known to have a capitalist economy which means that the economic system of the country is controlled by several small groups of people. America’s economy benefits a lot in its advanced technology (â€Å"How the US Economy Works,† 2008). Contrary to A merica’s economy, the Egyptian economy is run and owned by the state, and the country’s government plays a significant role in economic planning.However, just like the USA, Egypt’s economy is now moving toward a decentralized and market oriented economy, giving further emphasis on foreign investment (â€Å"Egypt: Economy,† 2008). This is also due in part with the country’s adoption of advanced technology. The economic prosperity of both nations is reliant on natural resources. Likewise, both countries are consistently acquiring substantial gains through labor productivity. However, it has been noted that America is currently experiencing reductions in the worldwide value and status of dollars (CIA, 2008).Conversely, Egypt’s economy is stable and growing. Yet, despite the economic improvements, the country remained in the poor index due to the economy’s inability to sustain energy, housing and food to its people (Tristam, 2008). Anothe r point of discussion is centered on the religion of each country. The prominent culture in Egypt in terms of religious perspective is Islam, while majority of the American populace adheres to Christianity which is made up various components. Islam and Christianity trace its roots to the prophet Abraham.Currently, together with Judaism, Christianity and Islam are three of the greatest monotheistic religion practiced in the world (Ahmad, 2008). The constitution of Egypt stipulates religious freedom, but in practice the liberty to choose religion is severely limited. This is because the legal system in Egypt follows the law of Islam which is known as Sharia. Hence, despite the claim for religious freedom, religious intolerance, and discrimination against other religious groups is still present in Egypt.The law recognizes an individual’s conversion to Islam, but the law does not tolerate Islam members to convert in other religions (Tristam, 2008). On the other hand, the legal sy stem and religion in America are different set of entities. USA has a tradition of religious tolerance and each individual has the total freedom to choose their religions. The freedom to exercise the choice of religion is incorporated in the US constitution’s first amendment. Christianity is the widely practiced religion in the United States. However, there is other religious influence permeating in the United States.Still, it is claimed that despite the differences Americans remained religious (â€Å"Religion,† 2008). Islam is ruled by the notion of conservativeness and honor. Such notion strictly applies among all the Egyptians but especially for the women. Egyptian women are expected to behave and dress modestly. Thus, women who reveal themselves by dressing inappropriately, having a loud voice and sensual behavior within the public eye is regarded as a dishonor to their hosts and kin, and is therefore considered as an insult to their families (â€Å"Egyptian View point,† 2000).Because religion and state functions are separate in the US, American’s especially the women are enjoying their freedom in terms of personal choice of clothing, although there are also Christian groups in America that require appropriate dressing during church services. Despite of the traditional belief in the value of marriage, American society practice and fully recognizes divorce. Islam, on the other hand, although discourages such action, does permit and grant divorce upon the initiation of either the husband or wife (Ahmad, 2008).Human rights record is also a distinct characteristic between the two countries. Egypt’s human rights records are poor and showed little improvements in the past years. Egyptian prisons are known for notorious tortures and arbitrary detentions. Torture is not only inflicted among political dissents, but also among ordinary people who were detained due to petty crimes (Human Rights Watch, 2005). Likewise, women and stre et children are also violated and non-governmental and political organizations are under the unwarranted control of the government.In addition, the creation of associations is heavily guarded and engagement in political unions is subject to penalties (Human Rights Watch, 2005). United States has long recognized itself as an effective advocate of human rights worldwide and a country that puts into action what it preaches. However, such picture has never been perfect, and America’s reputation is undermined by the long standing presence of institutionalized discrimination and the reported coercive interrogation and maltreatment of the detainees in Afghanistan (Human Rights Watch, 2005).Apparently, Egypt and the United States share little resemblance and myriads of differences. Each country presented cultural backgrounds that are at some point enticing and at times were not. However, whatever similarities and differences that each country has, it is with no doubt that each has ma naged to influence different nations with their rich cultural background. References Ahmad, S. (2008). Islam in a nutshell. Tour Egypt. Retrieved November 14, 2008 from http://www. touregypt. net/featurestories/islam. htm. Boehm, R. (2008). United States Geography. Microsoft Encarta Online Encyclopedia.Retrieved November 14, 2008 from http://encarta. msn. com/text_1741500822___0/United_States_Geography. html Central Intelligence Agency (CIA). (2008). United States. Retrieved November 14, 2008 from https://www. cia. gov/library/publications/the-world-factbook/geos/us. html. Egypt: Economy. (2008). Infoplease. Retrieved November 14, 2008 from http://www. infoplease. com/ce6/world/A0857909. html Egyptian view-point. (2000, June 01). Tour Egypt. Retrieved November 14, 2008 from http://www. touregypt. net/magazine/mag06012000/mag6. htm. How the U. S. economy works. (2008). US Info.Retrieved November 14, 2008 from http://usinfo. state. gov/products/pubs/oecon/chap2. htm. Human Rights Watc h. World Report. New York: Human rights watch, 2005. Johnson, D. (2008). Egypt. Microsoft Encarta Online Encyclopedia. Retrieved November 14, 2008 from http://encarta. msn. com/encyclopedia_761557408/Egypt. html. Religion. (2008). Just Landed. Retrieved November 14, 2008 from http://www. justlanded. com/english/USA/Tools/Articles/Culture/Religion. Tristam, P. (2008). Egypt: Country profile. About. com. Retrieved November 14, 2008 from http://middleeast. about. com/od/egypt/p/me080116. htm. Cultural Differences Cultural Differences COM/360 November 12, 2012 The movie Crash (2004) is about a handful of disparate people’s lives intertwined as they deal with the tense race relations that belie life in the city of Los Angelos over a thirty-six hour period.All the players involved in the movie are: a Caucasian district attorney, his Caucasian wife who believes her stereotypical views are justified, therefore they’re not racist; two black carjackers that use their race to their advantage; two Caucasian police officers, one who is racist and abuses his authority to non-whites, and the other who hates his partner for his racist views; a black film director and his black wife, who feels her husband does not support their own culture enough especially with the wife being violated by the racist cop; the two detectives and sometimes lovers, one Hispanic female and a black male; an East Asian man who gets hit by a car, but is hiding valuable cargo in his van; a Persian store owner who feel s he is not getting enough satisfaction or respect from American society when his store is continuously robbed; and a Hispanic locksmith who is just trying to keep his family safe out of harm’s way (Imbd, 2012). Each person’s story interlocks in some way as they all crash into one another through a series of racist endeavors and stereotypical judgments. Hall argues that every human being is faced with so many perceptual stimuli—sights, sounds, smells, tastes, and bodily sensations—that it is impossible to pay attention to them all.Therefore, one of the functions of culture is to provide a screen between the person and all of those stimuli to indicate what perceptions to notice and how to interpret them (Lustig & Koester, pg. 109, 2012). Hall splits cultures into high/low context and describes how high context cultures use high-context messages where the meaning is implied by physical setting or presumed to be part of the individual’s beliefs, value s, norms, and social practices; very little is in the coded message. These cultures include; Japanese, African American, Mexican, and Latino. The low-context cultures prefer to use low-context messages, where the majority of the information is vested in the explicit code. These cultures include German, Swedish, European American, and English (Lustig & Koester, pg. 109, 2012).An example of high-context communication; is when the two black carjackers interpret the same meaning and gestures in all their actions. Their actions do not need to be discussed explicitly because they both act the same and carry the shared understanding based on their relationship. An example of the low-context communication is when the Hispanic locksmith goes into the Caucasian attorney’s house to fix the locks and deals with the wife. She harasses him on how she needs every statement to be precise and all his actions to be accounted for. She is looking for his every move to be overt and very explicit because she immediately judges his performance and morale on his race.Hofstede’s five dimensions were identified in his early research when he came to find which dominant patterns of a culture can be ordered, these are; power distance, uncertainty avoidance, individualism versus collectivism, masculinity versus femininity, and long- term versus short-term orientation to time. His findings have provided an excellent synthesis of the relationships between cultural values and social behaviors, which are identifiable throughout this movie. Power distance is one dimension believed to be most present throughout the movie Crash. One basic concern to all cultures is the issue of human inequality and knowing that all people in a culture do not have equal levels of status or social power. A persons power and social status depends more upon their culture and things such as; wealth, age, gender, education, physical strength, etc.As Hofstede’s research expresses; â€Å"cultures al so differ in the extent to which they view such status inequalities as good or bad, right or wrong, just of unjust, and fair or unfair. That is, all cultures have particular value orientations about the appropriateness or importance of status differences and social hierarchies† (Lustig & Koester, pg. 114, 2012). Power distance is extremely visible in this movie as far as each race having their individual degree of institutional and organizational power, and how to distribute it. For example, when the two Caucasian cops pull the black film maker and his wife over after leaving a work party and are blatantly playing the authority card based on their race and job description.The one racist white cop violates the black woman right in front of her husband for no apparent reason, while the husband is made to feel that if he makes one move he will be punished for his actions. Another example is when the Persian store owner walks into the Caucasian male’s gun store and wants to buy a gun. He has his daughter with him to help translate and pick the right weapon. As they are exchanges words in their language, the white man insults him by referring to him as â€Å"Osama† and tells him to leave his store immediately. The Persian man yells that he is an American citizen and has every right to purchase a gun, the white man replies with, â€Å"not in my store you don’t, now get the fuck out. That of uncertainty avoidance is also seen within the movie from the more foreign cultures that feel they may be presented â€Å"under† the more dominant white race. For example, when the Hispanic locksmith is in the Caucasian attorney’s home changing the locks on the doors, the wife flips out on her husband about how the locksmith is going to go sell their house keys to his â€Å"amigos† and she wants them changed again. She storms off to the kitchen where she looks up to see the locksmith starring at her with a look of shame. He walks to her counter, drops the spare sets down and expects nothing from her, feels no room to express his feelings to her assumptions.Because of his race he is immediately seen by the dominant race as being untrustworthy and sneaky. â€Å"Cultural Identity refers to one’s sense of belonging to a particular culture or ethnic group. It is formed in a process that results from membership in a particular culture, and it involves learning about and accepting the traditions, heritage, language, religion, ancestry, aesthetics, thinking patterns, and social structures of a culture (Lustig & Koester, pg. 142-43, 2012). The formation of one’s cultural identity is known to form from three different stages known as; unexamined cultural identity, cultural identity search, and cultural identity achievement.The first stage is one’s cultural characteristics being taken for granted and not much interest in exploring cultural issues. The second stage is that of wanting to explore and q uestion one’s culture in order to learn of the strengths and learn acceptance of both themselves and their culture. Last stage, is known as being the clear and confident stage of acceptance to one’s culture and self-identity. In this stage, a person has learned to develop ways of dealing with stereotypes and discrimination as well as being clear about the personal meanings of their culture. Throughout this film, it is justifiable through all the characters actions and perceived self-identity that all three stages are experienced by everyone.A good example is the two black carjackers, in the beginning they questionable as to why their appearance caused them to wait over an hour to eat at a restaurant†¦they were paying customers like everyone else. The two men began to question their race and cultural backgrounds with one another, where they found it justifiable to carjack a white couples’ vehicle (being the attorney and his wife) when spotted in the streets. Towards the end, it became clear to the one black male that he can accept what cultural identity may be fixated on him, but he does not need to follow a society’s outlook, he can learn to deal with stereotypes and discrimination.At this point of his realization, he took the stolen van he had planned to sell, filled with Chinese/Japanese people, and let them go free with $40 of his own money for them to eat. Cultural similarity and fluency allows different cultures to reduce that cultural bias aspect that many of us suffer from when interacting with people of a different race or culture. It has been pointed out that culture really does exist in the minds of people, but that the consequences of culture—the sared interpretations—can be seen in people’s communication behaviors. These provide people with guidelines on how they should behave, and indicate what to expect when interacting with others (Lustig & Koester, pg. 148, 2012).This film indicates how each culture is so self- involved with their own beliefs and cultural patterns that they all seem as if they are unfamiliar with different cultures surrounding them. This is not the truth though. Each race and culture is assumed by those who are different because it’s the unknown, those who act similar to one another share interpretations that reduced uncertainty; create predictability, and also stability in their lives. Although, there are several different scenarios in the movie where interracial mixes are seen working together such as; the black and Latino police detectives, the Caucasian attorney working with the police (white and black) about their car being stolen.Although, these type of interactions are solely based on the individual’s interpretation of the unknown culture. â€Å"Interaction only within one’s culture produces a number of obvious benefits. Because the culture provides predictability, it reduces the threat of the unknown. When something or som eone that is unknown or unpredictable enters a culture, the culture’s beliefs, values, norms, and social practices tell people how to interpret and respond appropriately, thus reducing the perceived threat of the intrusion† (Lustig & Koester, pg. 148, 2012). â€Å"Your beliefs become your thoughts, thoughts become your words, words become your actions, actions become your habits, habits become your values, values become your destiny. † (Mahatma Gandhi).A good example of trusting those with similar cultural patterns is the white cop and his father; The frustrated and racist cop with a chronically ill father who believed, that only a â€Å"white† supervisor or person was competent enough to help him with his ill father’s medical needs (Wolfe, 2010). Another cultural pattern in the film is seen by the two black carjackers, â€Å"systematic and repetitive instead of random and irregular. † The two young men and their discussion of why they should be scared being the only black people in an all-white restaurant, even though they were not, instead others being scared of them because of the color of their skin.This in turn led them both to steal the car because it was expected of their race to steal. Nonverbal communication can send messages to the receiver just as loud and clear as any verbal communication message. There are many different instances of both these concepts being utilized in the film making each culture really â€Å"pop out† in their identity. Nonverbal messages can work to either complement or contradict the intended verbal message. They also help maintain the back-and-fourth sequencing of conversations, which function to regulate the interaction. Nonverbal messages can also work to substitute for the verbal channel by replacing verbal words. In intercultural communication, difficulties in achieving competence in another verbal code are compounded by variations in the nonverbal codes that accompany the spoken word† (Lustig & Koester, pg. 200, 2012). An example of nonverbal and verbal message in the film is a message of action that expresses emotion as well as specific information; How the racist white cop unprofessionally conducted himself after pulling the black Buddhist film maker and his wife over for a traffic violation. He physically man-handled and shamefully performed his search on the wife up against the vehicle. He aggressively communicated that he was in charge and he can do what he wants (Wolfe, 2010).Another example of nonverbal and verbal communication is toward the end of the movie where the young white cop picks up the young black boy hitchhiking and they begin to discuss where the black guy has been, seeing how he was covered in dirt and visible blood spots. The white off duty cop continuously looks him over for evidence, when the boy starts laughing out loud about the statue that was sitting on the cops dashboard. The cop kept asking what was wrong and as th e boy went to reach inside his pocket, the cop grew nervous, grabbed for his gun, and shot the boy. Only to realize that the boy was carrying the same statue that was sitting on the cops dashboard (Wolfe, 2010).The film Crash, is a remarkable, must see film with bravery and honesty in showing fear, prejudice and the dismembered society that people live in. It truly expresses the characters in a way that they are able to see the ugliness inside them as well as others who work to redeem themselves after realizing their cultural beliefs and ways. This movie is socially important in teaching its viewers the meaning and emotions behind the lives people realistically walk through on a daily basis. It teaches the importance of understanding cultural identity and working through cultural bias. Far too often, people are quick to make judgments simply based on someone’s physical appearance.It is imperative that people learn to accept their cultural identity but be mindful and respectfu l of those who are different around them. Initial perspectives, such as those presented by Hall, can be deadly towards others and lead to Hofstede’s dimensions that can destroy a relationship in many ways. References: Imbd. (2012). Crash. http://www. imdb. com/title/tt0375679/plotsummary Lustig, M. and Koester, J. (2010). Intercultural competence: Interpersonal communication across cultures (6th ed. ). Boston, MA: Allyn & Bacon Wolfe, J. (2010). Cramberry. Intercultural communication Indentifies in Movie- â€Å"Crash. † https://cramberry. net/sets/28641-intercultural-communication-indentifies-in-movie-crash-by-j-wolfe

FACEBOOK AND TWITTER OFFER BUSINESSES BOTH OPPORTUNITIES AND Essay

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Site Visit Paper Essay Example | Topics and Well Written Essays - 1000 words

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Dynamic and Static Elements of Marketing Communications Assignment

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Global warming Essay Example | Topics and Well Written Essays - 1500 words - 1

Global warming - Essay Example Even though, many science-veterans construe to the fact that an augmentation in the emissions may tend to result in further global warming, various ambiguities stay about the timing and criticalness of the consequential climatic transformation. However, many other science-veterans are induced about the fact that the activities which are performed by humans are partially held responsible for the long period warming of the past epoch. Moreover, they also believe that the climatic transformations which are a result of the increment in the greenhouse gases will continue to be a part of our future (White Paper [1], 2002). They also suppose that there are adequate confirmations to assure a considerable approach towards reducing the substantial results of global warming. Significantly, too often, we misapprehend Global Warming as Ozone Depletion which is all the more different. Whilst, Ozone depletion refers to the tapering of the ozone layer in the stratosphere extending approximately between nine to thirty-one miles above the surface of the earth, Global Warming refers to an increment in the earth’s standard temperature. Science-veterans are quite sure about the green-house effect. They are fully cognizant of the fact that green-house gases make the earth warmer by means of entrapping the heat in the atmosphere. On the other hand, climatic transformations are the ling-term standards of a region’s events of weather that are humped collaboratively. As per the views of Schneider, the green-house effect and global warming have evolved from academia and government organizations to blend with the prominent chores (Schneider, 1990). Climatic transformations delineate a change in the

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Helping Our Students Transition Successfully - Coursework Example Student who used to plan their schedules so that they have afternoon classes or classes during particular days of the week, have hard time coping up with job environments that demand full time working for five days a week. One needs to wake up early and ensure that they arrive to work by 8 a.m. in college, there is a lot of free time and vocation time especially when students break for summer or winter. Some other colleges have mid-semester break. Unfortunately, this is not that case with work. One is only entitled for utmost two-weeks leave which mostly come once in a year (Gore, 4). Though one may find hard managing various discussion groups in college, it becomes harder when one is employed. Students are therefore requested to make use of their time in colleges so as to prepare them for their careers. College is a factory that transforms students into corporates. It is in college where one gets the opportunity to try different things and be somehow irresponsible. Acting unprofessionally while in college will only result to poor grades or a lecture from the administration. In working environment, people are required to maintain highest standards of professionalism. Any act of unprofessionalism lead to dismissal or stern warning from the management. In addition, while a student is in college, they may sweet talk their lectures if they fail to meet deadline to submit assignments, this is not the case while one is working. As a professional, one must meet deadlines set for them (Kuh, 12). Finally, in college, students are used to lectures giving then notes and assisting them solve complex assignment. At work, one is supposed to figure out solutions to complex situations as this is the only way one becomes distinguished. Students must therefore conduct themselves in the most professio nal manner that will reflect who they will be in their career. Many students

Swot analysis Walmart Research Paper Example | Topics and Well Written Essays - 2000 words

Swot analysis Walmart - Research Paper Example Introduction and Overview In this paper, I will focus upon a strategic and comprehensive analysis of the business tactics, market trends and economic trajectories of Wal-Mart, by attempting a SWOT analysis of the company’s pros and cons. Every successful business has their upsides as well negative aspects. A qualitatively superior standard of operation and well-sustained market shares can only be maintained through a balanced adaptation of both to suit particular business issues and requirements. As a leading brand, Wal-Mart has been the center of several business economic, socio-economic and political economic studies and research. An updated analysis of the company’s market strategies, trends and business highlights will be the primary focus of my paper. While Wal-Mart still retains an amount of prestige and holds a position in the market, it cannot be denied that it is no longer the sole retail giant in America. In a global age, the rapid increase of consumer demand has given rise to numerous small, medium and large retail corporations to provide products and customer services with the required speed ad ease to cause serious business threats to Wal-Mart. For more than 45 years, Wal-Mart has been able to remain successfully in the running against stringent rivalry and rising competing foreign market retailers. Its growth has suffered in the past years. Recent figures and statistics are not reassuring. While assessing the company’s varied and diverse business aspects, I will attempt to provide a detailed reading of the same by utilizing the simple but effective SWOT model of business analysis. 2. Methodology and Procedure As stated in the Introduction, the SWOT method of business analysis is simple but highly effective in producing a detailed, comprehensive and objective research on the four major aspects of any, small or big, business: the Strengths, Weaknesses, Opportunities and Threats. With this methodology, I will attempt a study and analysis of the inner workings and the relevant problems in the operations of Wal-Mart. The effectiveness of the SWOT method lies in its operational dynamics. It penetrates inward into the basic working and process involved in running the companies, ranging from the production to public relations to retail. I intend to apply this procedural business analytic model because I believe every little aspect of a business can be summed up under the four general headings that are the purview of the SWOT model, as mentioned above. In context of Wal-Mart, this method is particularly pertinent as a comparative study of the strengths and weaknesses of a business yields a greater economic and strategic perspective of current market trends. (Pahl & Richter 7) The company gains from an analysis of competitive advantage that is directly relatable to a firm’s performance in the market. A well-balanced and well-thought theoretical methodology ultimately has the capacity to lead to greater prod uctivity and client satisfaction, all resulting in more generation of revenue. (Hao 15) 3. SWOT Analysis of Wal-Mart: A Comprehensive Business Study Before attempting an application of the SWOT model, I will briefly give an overview of the company’s past and present profile. Figure 1. Company Overview (2012) Name Wal-Mart Stores Inc. Industries served Retail Geographic areas served Worldwide Headquarters Bentonville, US Current CEO Mike Duke Revenue $ 466.950 billion (2012) Profit $ 15.699 billion (2012) Employees 2.2 million

Food Preservation Essay Example for Free

Food Preservation Essay Men have preserved their foods from ancient times in order to keep the results of harvesting for winter months, for resale, for storage, and for transporting from sea to inland, overseas, or cross-country. To do so, they generally used natures methods, which are drying, parching and fermenting. Parching is the most natural method, but for many thousands of years, others have also been used. Direct fermentation of liquids, usually by the introduction of yeast, has not only preserved liquids but also enhanced their quality, the same of course applying to salting. Smoking has preserved, and sometimes improved both fish and meat. Hickory wood is generally used for the fires, and natural juices are contained by a slight coating of wood creosote. It was not until recently that the causes of rottenness were understood, these being the reactions of bacteria, molds, yeasts and micro-organisms. Some fermentation and molds are, of course, necessary in the production of food and drink; molds, for example, being used in cheese-making. But the real breakthrough in preservation against the causes of rottenness came, when it was learnt how to deal with the micro-organisms present in all foods and drinks, and which react chemically over a period to produce unpalatable or poisonous food or drink. There are three basic methods. Firstly, food may be preserved by cooling or freezing, to a very low temperature when long-term preservation is required. This was originally done by packing in a mixture of salt and ice; today, cold storage is big business and refrigeration is a highly-developed science. Dehydration may be bracketed with this method, as the principle involved is the same, namely to suspend the operation of bacteria which requires normal temperatures for chemical reaction. This is why reconstituted eggs cannot against dehydrated, and melted ice-cream refrozen. The second method of destruction is by heat-processes, which destroy all the bacteria present in food and drink. This process is used before canning foods in hermetically-sealed containers, great care being taken not to allow the foods or drink s to become re-infested after cooling and before canning. The third method is to preserve by the addition of chemicals, which control or destroy bacteria. This is merely a follow-up of the old systems of salting, smoking and candling. Eventually, the method of cold sterilization is expected to supersede most of the others; this amounts to exposing the food-stuffs to ionizing radiation. Today more than mere food-preservation is sought by the consumer, and for this reason, processes are becoming more and more sophisticated. Quality, economy and convenience are sought by modern man especially modern woman convenience is important, the ready-cooked meal is popular, while, in Western, or Westernized communities, goods do not sell easily if they lack color, a good appearance, natural flavor, the right texture, and are free from defects.

Brand Equity in Luxury Hotels | Research Proposal

Brand Equity in Luxury Hotels | Research Proposal Introduction At the present time, globalisation which just means linking together the localities separated by distance is not an issue in terms of communication, moreover it brings together the world as one (Scheuerman, 2010). The positives of globalisation do not limit itself to just bringing the world together in terms of communication, tourism and hospitality industry has also greatly benefited by this. India is considered one of the fastest growing countries in the world and becoming an attraction for the foreign tourist. India hosted 6.58 million foreign tourist in the year 2012, which was an increase by 4.3% compared to last year. The foreign exchange earnings were a staggering $17.74 billion which was an increase of 7.15 compared to last year (India Tourism Statistics, 2012). The Indian government un It will not be wrong to assume that India has been successful in catering the basic requirements which a tourist looks for before planning their trip to a foreign country. These statistics make India one of the top tourist destinations. The basic requirements being variety of serviced accommodation to choose from, adequate infrastructure, communication system, museum, art galleries, restaurants, cafes, craft places, gardens, historic places and sports amenities. The tourism ministry of India was quick to recognise the tourism market in India and has taken necessary steps to promote it. The Foreign Tourist Arrivals in India during the eighties and nineties lacked consistency but since then it has seen steady growth. The early 2000 can be considered the best years for tourism industry as they saw double digit growth (India Tourism Statistics, 2012). This paper specifically focuses on the 5 star luxury hotels section of the hospitality industry of India. It is very important for the individuals involved in the operations of the hotel to know about the factors which might affect the competition. In the competitive setting, Brand Equity is believed to be the most important value generating asset to the organisation and its customers. Customers can benefit through Brand Equity as it would help them get a better understanding of the services provided by the brand which would eventually increase confidence and help them in making the buying decision. The organisation can benefit in terms of increasing profits, attracting new customers and retaining the loyal customers, having a competitive advantage over rivals (Aaker, 1991). Therefore, the study is carried out to better understand the brand equity of high end luxury hotels in India and the link between brand equity and the post purchase evaluation by the customers. This will provide a better understanding of brand equity of the hotel which is just a small element of brand asset. The post purchase evaluation by the customers for the brand equity in hospitality industry will be directed by analysing the already existing written texts. The suggestions given by the guests who have already visited the hotel are used to analyse as their feedback and opinion would shed light on the major issues faced in terms of brand equity during their stay. Hence, the conclusion of this paper would provide an insight of the different brand equity elements, their features and the influence these elements can have on the day to day working of the hotel by the top management, the marketing team, operations team and everybody responsible for implementing the strategy. A successful brand strategy would give the hotel a competitive advantage over its existing market rivals. Problem Statement A brand can be called an important resource for value addition to the organisation as it is used in the marketing strategy and positioning of the company in the market (Ghauri and Cateora, 2010). Brand equity is a combination of elements namely brand loyalty, brand awareness, brand association, perceived quality denoting the improved value of the brand as a whole. In case of hospitality industry, the focus is mainly on how the consumer perceives the hotel brand, this further improves chances of making more profit. The literature on brand equity have largely focused on the product aspect and not much study has been contributed to the service industry. Thus, literature on brand equity for service industry like hotels is very limited. This has attracted my attention and inspired me to study brand equity primarily focusing on the hospitality industry. As stated above, India has been successful in improving its tourism and hospitality sector over the years. This has resulted in stiff competition amongst the hotel operators. To increase the rate of growth, the government helps and extends its support in almost all domains of the tourism industry. As an example, the government’s initiative to improve the Indian tourism industry in overseas market is the brochure support. The overseas offices help promote organisations who intend to promote special tours (Ministry of tourism, 2014). There are marketing development assistance schemes to promote Indian tourism abroad which is administered by the ministry of tourism, government of India to help hoteliers, travel agents, tour operators etc. The competition in the hospitality industry is intense in parts like Andhra Pradesh, Tamil Nadu, Uttar Pradesh, Karnataka and Maharashtra which experienced maximum domestic tourist in the year 2012. The foreign tourist preferred Delhi, Mumbai (M aharashtra), Chennai (Tamil Nadu), Bangalore (Karnataka) and Kolkata (West Bengal) as their top 5 destinations in India (India Tourism Statistics, 2012). Furthermore, the intense in business competitions especially for five stars luxury hotels are higher than other hotel with fewer stars rating. Normally, the higher stars rating hotel such as five stars luxury hotel comes with the higher price of the offering. However, the competition is not only based on the price and promotion concern but also the uniqueness of the hotel brand. In addition, the emerging of new comer hotels in Bangkok area can also be the supporting evidence, for example Starwood’ St. Regis, W hotel, Four Points by Sheraton (Starwood, 2010). As a result, brand equity can play an important role in increasing the overall profit of the hotel and the people responsible for operating the day to day functioning of the hotel need to realize this. The elements of brand equity needs to be studied in terms of the hospitality industry, this would help understand the role of brand equity in hospitality industry. This paper primarily focuses on the five star luxury segment of the hotels in India. This paper is based on the comments and feedback of the guests who have visited the chosen hotels which are then linked with the elements of brand equity. Purpose of Study The main motive of this study is to understand brand equity and elements in terms of the hospitality industry in India considering the post purchase evaluation of the customers who have visited the hotel. The research also aims to find the link between the elements of brand equity and the comments and feedback of these customers after their purchase. Moreover, the objective of this study is to find the practical effects of brand equity. By the end of this research, I intend to suggest some articulated hypothesis of brand equity in hospitality industry for future studies. Research Questions The research question has been framed on the basis of the background of the topic chosen and the problem statement to accomplish the objective of this research: What are the features of brand equity of high-end (5 Stars) luxury hotels in India? Which elements of brand equity do most of the customers perceive for evaluation? Thesis Outline The first chapter gives a brief about the research topic on evaluation of post purchase behaviour on brand equity for hospitality industry in India. This is further explained by designing the problem statement and research topic to specify the path of the study with the focus only on five star luxury hotels in India. Chapter two includes the literature review. This is done by investigating the literature available in physical format and those available on the internet. The literature review explains branding and the various aspects of brand equity to give a basic understanding about brand equity. This will be followed by brand equity in hospitality (service) industry, buying decision of customers, electronic word of mouth and evaluation of customers after using the hotel (post-purchase).Along with this literature, a framework has been designed to give a better understanding of the research which includes the idea of brand equity. Chapter three begins by explaining in the research methodology, how the topic was chosen. This is followed by a discussion on the methodologies used in the research design. Qualitative and quantitative approach were used for this study. Qualitative approach was done by carrying out content analysis using a specific set of measurements. Quantitative approach was used to present the findings and the results. The process of collecting data, the use of secondary data like the feedback of hotels from customers, text and other articles on brand equity are discussed in this section. This section continuous with further explaining the limitations of this study and the sampling design in context of the total volume considered and the time period observed for the data collection. This is commenced by highlighting the validity and the reliability of the study. The fourth chapter presents the findings from the collected data from the website tripadvisor.com for feedback from the guests who have visited the hotels. The main aim for this exercise is to analyse and interpret this data and then divide them in terms of the different components of brand equity or the set of measurements. The results are explained by using the quantitative approach by denoting them in terms of percentage of each component and sub component of brand equity. The fifth chapter analyses the findings and discusses the results and a comparison is made with the earlier studies on brand equity and hospitality industry. This section is concluded by analysing each brand equity category and proposing the hypothesis on brand equity for hotel. The sixth chapter concludes the research by explaining the results obtained from findings and analysis in the previous chapter. This section also answers the research questions for the study. The seventh and the final chapter recommends on the real-world effects of the results obtained from this research. This paper is concluded by proposing a path for the future study centred on the hypotheses.

Huckleberry Finn - Summary for chapters 1-10. :: English Literature

Huckleberry Finn - Summary for chapters 1-10. The book has just begun, but so far you have been introduced to quite a few characters. The most important being Huckleberry Finn of course. Huckleberry Finn now lives with the Widow, she took him in after he and Tom Sawyer found $6,000 a piece, to civilize him. Huckleberry prefers to be in rags though, and live outdoors. Huckleberry and everyone else where he lives are all very superstitious, they are also racist and have slaves so you know that it is set in a past time. Tom and Huckleberry made a gang with a few other boys from around the town. They were a gang of robbers and murders, although they never really did either. Huckleberrys' father was presumed dead, although Huckleberry knew that he wasn't dead at all. When Huckleberry's father Pap, came back to town and hears that Huckleberry is now rich, Huckleberry knows that his father will be coming for him soon, so Huckleberry gives the money to the man who was investing it all for him. Pap sure enough came for him though, and at first he took it to the courts to get Huckleberry back, and he did. Pap took Huckleberry out to the woods to a small wooden cabin, and at first Tom hated it, but after he began to get used to it, and didn't mind it so much after, he actually really liked it because he was back outside where he liked to be. He just didn't like to be out there with his father. One day when Pap went to town and locked Huckleberry in the cabin as he always did when he left, Huckleberry sawed his way out. Huckleberry stole all of the food and water, and the gun, and he killed a wild pig and put it's blood everywhere and he ripped out his own hair so it would appear that he was murdered. Huckleberry jumped in the canoe that he had hidden from his father in the trees, and started off down the river. He landed on a little island and hid his canoe again. There were lots of people looking for Huckleberry and he watched them as they searched from boats. They all looked very upset, because they all assumed him murdered. When Huckleberry was out exploring he saw Miss. Watson's slave Jim. He had left because Miss. Watson was going to sell him. Huckleberry was happy to have the company and so was Jim. They began to live together and stayed together all the time.

Mother’s Comforting Gray Gun :: Personal Narrative Profile

Mother’s Comforting Gray Gun I lay on my side with one socked foot dangling off the edge of the bed, looking down at Mom on the floor. She lay on a pallet of itchy, green army blankets my dad "borrowed" from his tour in Vietnam. No matter how many times they were washed, the blankets always smelled like smoke and machine oil; I had never seen them used anywhere but the floor. It took a while for my eyes to adjust to the dark, but when they finally focused, I could easily follow along the profile of my mother's distinctive nose. The Torres Nose, a nose passed down from her father and his father before him--a nose I am now glad I did not inherit. She lay perfectly still looking beautiful and peaceful, hands at her sides as if asleep. I knew better, Mom never slept when Dad worked out of town, she was practicing. Eight seconds was the time to beat, and if anyone could beat it, it was my mother. Mom had a steely determination much like the .357 Magnum kept under her pillow. It took a full three seconds to slide her right hand up under her head, two seconds to secure her palm around the grip and place her finger on the trigger, another two seconds to roll up on one knee, and one second more to steady herself by jutting out her leg to the side, a move I am positive she stole after watching Farah Fawcett in Charlie's Angels. She would run through the exercise many more times before morning came. My mother's late night drills continued until 1983. That year, our city established emergency 9-1-1 service, and Mom believed the police could now protect us from would-be intruders. Still, she bragged her response time was a lot faster. The first Saturday morning of the month, if she hadn't stayed up practicing the night before, Mom and I would head over to a turquoise-and-pink cinderblock building that sold baked goods, tennis shoes, candles, cassette tapes, and meat. Spanish polkas played on the radio while an old woman with mismatched eyes sat in a folding chair near a box fan. I shuffled my feet along the floor making scraping noises with my shoes as I went. The linoleum was grainy with dirt that nearly hid the checkerboard pattern. As my mother placed her order, I used the black and white tiles to play my own version of hopscotch.

The Canterbury Essay -- Canterbury Tales Literature Essays

The Canterbury The Canterbury Tales begins with the introduction of each of the pilgrims making their journey to Canterbury to the shrine of Thomas a Becket. These pilgrims include a Knight, his son the Squire, the Knight's Yeoman, a Prioress, a Second Nun, a Monk, a Friar, a Merchant, a Clerk, a Man of Law, a Franklin, a Weaver, a Dyer, a Carpenter, a Tapestry-Maker, a Haberdasher, a Cook, a Shipman, a Physician, a Parson, a Miller, a Manciple, a Reeve, a Summoner, a Pardoner, the Wife of Bath, and Chaucer himself. These travelers, who stop at the Tabard Inn, decide to tell stories to pass their time on the way to Canterbury. The Host of the Tabard Inn sets the rules for the tales. Each of the pilgrims will tell two stories on the way to Canterbury, and two stories on the return trip. The Host will decide the best of the tales. They decide to draw lots to see who will tell the first tale, and the Knight receives the honor. The Knight's Tale is a tale about two knights, Arcite and Palamon, who are captured in battle and imprisoned in Athens under the order of King Theseus. While imprisoned in a tower, both see Emelye, the sister of Queen Hippolyta, and fall instantly in love with her. Both knights eventually leave prison separately: a friend of Arcite begs Theseus to release him, while Palamon later escapes. Arcite returns to the Athenian court disguised as a servant, and when Palamon escapes he suddenly finds Arcite. They fight over Emelye, but their fight is stopped when Theseus finds them. Theseus sets the rules for a duel between the two knights for Emelye's affection, and each raise an army for a battle a year from that date. Before the battle, Arcite prays to Mars for victory in battle, Emelye prays to Diana that ... ...ld speak the language of humans and could sing beautiful. When the white crow learns that Phoebus' wife was unfaithful, Phoebus plucks him and curses the crow. According to the Manciple, this explains why crows are black and can only sing in an unpleasant tone. The Parson tells the final tale. The Parson's Tale is not a narrative tale at all, however, but rather an extended sermon on the nature of sin and the three parts necessary for forgiveness: contrition, confession, and satisfaction. The tale gives examples of the seven deadly sins and explains them, and also details what is necessary for redemption. Chaucer ends the tales with a retraction, asking those who were offended by the tales to blame his rough manner and lack of education, for his intentions were not immoral, while asking those who found something redeemable in the tales to give credit to Christ.

Macbeth and Famous Tragedies Essay

Macbeth is one of the most famous tragedies of Shakespeare. It is divided into five acts focusing on Macbeth and sometimes other characters that affect Macbeth. The two main characters in the play are Macbeth and Lady Macbeth who are well-developed. After Macbeth killed King Duncan of Scotland, he and his wife, Lady Macbeth, became King and Queen of Scotland. However, they did not have peaceful life as what they wanted. They always felt worried and insecure. In act five scene five, when Sayton, Macbeth’s servant, told him of Lady Macbeth’s death, he talked to himself as his response to this news. Macbeth thought that time went slowly: â€Å"Tomorrow, and tomorrow, and tomorrow, Creeps in this petty pace from day to day, To the last syllable of recorded time;† The soliloquy of Macbeth means that how the days stretched out. Each day is the same as the one before and they would continue to do so until the end of time. It made Macbeth felt bored, so time perhaps went slowly to him. We could see another reason why Macbeth felt time went slowly. Actually, Macbeth is not a bad man. He loved Lady Macbeth so much. Therefore, he was convinced to be the murder of King Duncan by her so that they had the power to do whatever they wanted. Those days were yesterdays and past time of him. He wanted to come to tomorrow because each tomorrow means the last day of all yesterdays when Macbeth spent to kill people. The looking forward could make time go more slowly than it was. Beside, after Lady Macbeth to whom he spent all his love died, life for him was not meaningful any more. It also made him as well as people in the situation like him feel the days went slowly. With the great ability of using figurative language and the exquisite style of writing, Shakespeare contributed to the success of the play especially act five scene five that is best-known part of the play.

Learning Journal Having An Interest In Psychology Education Essay

At the start of educational psychological science 2102 this pupil references in their acquisition diary holding an involvement in psychological science and the many countries it is used. However, they felt discerning about their ability to absorb and understand the huge sum of cognition that would be delivered to them over the following 13 hebdomads. In the pupils first few diaries it is evident that clip direction and the huge sum of survey they have to accomplish each hebdomad is a concern to them. After reading all of the pupil ‘s diaries and analyzing their questionnaire consequences, it is evident this pupil is besides holding jobs with self-motivation and self-efficacy during the completion of single appraisal undertakings and the idea of tests. These types of jobs can impede the abilities of pupils to finish and bring forth quality assignments on clip. Besides these types of behaviours can hold unwanted affects such as emphasis and sleepless darks. Excessively much empha sis can hold an consequence on the ability of the scholar to retain information and remember it clearly when it is needed. Aforesaid pupil does place holding jobs treating new information and besides feels without any pier cognition of certain subjects they are unable to hive away this information in their long term memory. In one of the pupil ‘s diaries they identify a specific nexus to their memory dry run pattern ( care ) and understand how this pattern is unequal at traveling freshly learnt information from working memory to long term memory. Although this is non reflected in the pupil ‘s questionnaire consequences, it would look this pupil is fighting with their cognitive ability. The pupil admits being easy distracted, nevertheless has jobs cognizing when their concatenation of idea is broken and how to develop and utilize fix schemes to maintain the acquisition procedure traveling. Said pupil has many positive properties that will assist them come on as a scholar, by besides turn toing their failings utilizing the right theories and patterns they will go more adept and happen larning more gratifying and be on their journey to self-actualisation. This pupil like many others has a job with clip direction. The pupil recognises the demand to structuring their survey clip so they can finish readings and assessment undertakings on clip. Research by Snowman, Dobozy, Scevak, Bryer, Bartlett and Biehler ( 2009 ) into self-regulatory accomplishments found that inadequately regulated academic behaviors can hold durable damaging effects on pupil results such as, lower than mean classs and decreased chances for deriving professional makings and employment subsequently in life. To get the better of this job the pupil downloaded the semester planing machine from chalkboard and allocated clip for each capable country and interruptions on completion of readings and parts of appraisal undertakings. Snowman et Al. ( 2009 ) besides recognised that self-denial and self-regulation are indispensable to accomplishing higher degree of academic accomplishment and that some pupils are better at geting these accomplishments than others. Snowman besides acknowledged the properties that are closely associated to and best explain fluctuations in self-regulation are perceived self-efficacy and self-motivation. Self-motivation is a important portion of being a proficient scholar, without it the scholar will fight with assessment undertakings and tests and are apt to neglect. Missing self-motivation can besides take to low self-pride, if this is non dealt with quickly it can gyrate out of control and have long term affects on the pupil. This pupil is cognizant of their deficiency of motive when finishing single appraisal undertakings and is diffident why this is. This is reflected in both their acquisition diary and questionnaire mark. William, Gloria and Irving ( 2003 ) suggest there are four theories when covering with student motive during undertaking completion. Their desire to take one undertaking over another, the degree of finding with undertaking even when faced with trouble or fatigue, the accomplishment and class class and the most powerful being the pupil ‘s personal features and beliefs. The pupil needs to hold an involvement in the undertaking and topographic point a value on its completion to keep motive. By analyzing the above theories and the pupils graphed questionnaire consequences it would look this pupil ‘s deficiency of self-motivation is caused by their perceptual experience of themself to make will in appraisal undertakings and their contemplation on past failures, which would associate to a theory termed erudite weakness. Learned weakness theory would explicate to some grade why this pupil lacks motive when finishing appraisal undertakings, harmonizing to this theory failure or lower than expected classs in anterior appraisals destabilises the pupil ‘s motive to try future undertakings. This can besides impact the pupil ‘s ability to execute in group work appraisal, the ground for this is a theory termed self-esteem protection. Self-esteem protection theory is based on the impression that the pupil does n't use themselves in group work in fright of being labelled as holding hapless rational accomplishments ( Witkowski & A ; Stiensmeier-Pelster, 1998 ) . However the pupils score in respects to group work is high and they admit they are more motivated in this type of larning environment. After researching the causes behind hapless motive accomplishments, it is evident that self-efficacy is a chief subscriber to self-motivation. Some facets of the pupil ‘s self-efficacy and self-regulation are apparent in their questionnaire consequences such as, general self-efficacy 2.3 and trouble devising determinations 3. However some of their other consequences do n't reflect the self-motivation jobs they have such as, cognition of knowledge 3.7 and a deep attack to larning 4.7. By construing these consequences one would state this pupil is cognizant of their abilities to be a adept scholar, but possibly unaware of how to use these abilities affectively. Their consequences indicate that they have a deep attack to analyze procedures. Butler ‘s ( 2002 ) research recognised that efficient self-regulated scholars decide on, adjust and may even make tactical schemes to finish assessment undertakings. Self-regulated scholars besides analysis feedback and Markss given by instructors on old appraisals. They use this information and remarks from equals to measure their ain public presentation and do accommodation co nsequently. Besides they appear to be comfy with disrupting the new information they are reading and can associate to it. cognition of knowledge By measuring Butler ‘s research in respects to the pupil ‘s questionnaire mark about Need for Approval High mark indicates turning away of undertakings where external blessing is at hazard, Unable to take aid Fear of exposure if external aid sought. This is because, during monitoring, pupils generate judgements about advancement and do determinations that form farther larning activities. Therefore, to advance pupil self-regulation instructors must help pupils to prosecute flexibly and adaptively in a rhythm of cognitive activities ( i.e. , undertaking analysis, scheme choice and usage, and self-monitoring ) . Further, cardinal instructional marks include advancing pupils ‘ building of ( a ) metacognitive cognition about academic work, ( B ) schemes for analysing undertakings, ( degree Celsius ) metacognitive cognition about task-specific schemes ( e.g. , for pull offing work, history studies, reading text editions, composing paragraphs, larning math ) , ( vitamin D ) skills for implementing schemes, and ( vitamin E ) schemes for selfmonitoring and strategic usage of feedback.