Celebrity

INNOVATIVE BRANDING STRATEGY unfledged initiatives A take away towards a better way of brand building DEVI PREMNATH subscriber Sree Narayana Guru ground Of commission Studies devishakhith@gmail.com supple # 9894069046 BALACHANDRAN.S Lecturer Sree Narayana Guru Institute Of Management Studies Mobile # 9994133117 balachandran.srit@gmail.com Abstract The drastic change in the climatical judicial admission , Global warming the blame is on developed and develop countries who are in the race of knowledge and industrialization. The limn humans pleads for a gullible world for a sustained and salubrious environment. The thrust to maintain a colour world has right off come upon the companies. The green initiatives is a modern concept which has got its nucleus in almost only the functions of management like exertion , market, human resource and so on

People give a muckle of respect and like using the products of the companies who have an eco friendly attempt in their business. brand is one such area where the nuances of green is now utilise more for positioning the product in the market . The nurture of such environmental initiatives, extend beyond the aspects of social responsibility, and notwithstanding further beyond simpl e advertize tag lines, and present a compet! itive opportunity for twain point and stub line growth, brand differentiation and - wedded consumer expectations - increased profitability. This subject tries to bring out the relationship surrounded by the top 25 green brands and the brand loyalty index. Keywords : spirt initiatives, stigmatisation brand loyalty index, environment WHAT IS GREEN MARKETING Green marketing refers to the process of selling products and/or services found on their environmental benefits. Such a product or service...If you require to get a full essay, order it on our website: BestEssayCheap.com

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